Merchandising

As the exclusive ZDF agency for merchandising, ZDF Studios handles all licensing and merchandising activities of the high-quality ZDF program brand world. Since the beginning of 2012, ZDF Studios has also been responsible for the marketing of the children’s channels of ARD and ZDF as a general agency, thus representing the marketing rights for extensive themes to which the broadcaster holds the rights.

ZDF Studios is a strong and competent partner for licensees in all product categories and markets, throughout Germany and Europe. In close collaboration with its clients, ZDF Studios develops custom-made and innovative merchandising concepts.

The ZDF Studios program brands stand for authenticity, quality and competence, and enjoy high levels of viewer acceptance and awareness. Up-to-the minute information, stimulating and exciting family-oriented entertainment, thrilling sporting events and playfully instructive children’s programs constitute the license portfolio of ZDF Studios.

“Wanna Bet..?!,” “Derrick,” “Rosamunde Pilcher Collection,” “Terra X,” “ZDF heute,” “das aktuelle ZDF Sportstudio,” “Dandelion,” “Siebenstein” and, of course, the Little Mainz Men have numbered among the best-known brand names on German television for many years now. These ZDF brands, coupled with highlights from KiKA’s own portfolio of rights, such as, for example, the programs “Chloe’s Closet,” “ENE MENE BU – und dran bist du” and “KiKA LIVE” leave none of the licensees’ many wishes unfulfilled.

• Licensing
• Product Promotion
• Brand Portfolio
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